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Professor Imran Currim (Marketing)
University of California - Irvine
Bio
Imran Currim is recognized as an international expert in market research, customer choice, and the design and marketing of products and services. He is the recipient of two of the highest national honors in his profession â the American Marketing Association William OâDell Award, and the American Marketing Association/Houghton
Mifflin Distinguished Teaching in Marketing Award.
Professor Currim was recently appointed Chancellorâs Professor, a title designed to recognize scholars who have demonstrated unusual academic merit and whose continued promise for scholarly achievement makes them of exceptional value to the university. He has published dozens of articles in numerous top academic journals, including Journal of Marketing Research, Management Science, Marketing Science, Journal of Marketing, Journal of Consumer Research, Marketing Letters, and International Journal of Research in Marketing,. He has consulted and conducted executive training programs for major companies such as AT&T, Times Mirror, Twentieth Century Fox, Warner Brothers, British Petroleum, Conexant, First Auto Works (China), Fluor-Daniel, Ingram-Micro, and Panasonic Avionics.
Professor Currim serves on the editorial boards of the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Interactive Marketing, International Journal of Electronic Business, and International Journal of Internet Marketing and Advertising.
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